E-commerce & Product Management · Bay Area, CA

Gary Li

李泳袁

I design and scale customer journeys that improve conversion, operational efficiency, and user experience across e-commerce and marketplace platforms.

Download Resume (PDF) Get in Touch
linkedin.com/in/yongyuanli yongyuan0221@gmail.com (415) 420-2809
Gary Li, E-commerce and Product Manager, smiling in a professional headshot Pixel art version of Gary Li's headshot
Photo
Career History

Work Experience

– Present

E-commerce Marketplace & Product Management

99 Ranch Market HQ / Tawa Supermarket · Union City, CA

  • Own and deliver product initiatives across web, mobile app, fulfillment app, and third-party marketplaces, including CRM, analytics, delivery workflows, and AI-powered search/FAQ features.
  • Translate business and operational requirements into product specifications, partnering with engineering, design, and operations to deliver releases.
  • Participate in Agile development cycles, including backlog prioritization, sprint planning, and feature validation.
  • Led marketplace growth strategy across Instacart, DoorDash, Uber Eats, TikTok Shop, Walmart to drive 38% YoY marketplace sales growth. Led SNAP EBT integration and alcoholic beverage assortment expansion.
  • Improved internal operations by 40% through SOP design and product documentation standardization.
Product ManagementAgile / ScrumProject ManagementMarketplace Growth
–

E-commerce Sales Specialist — Sales & Systems

99 Ranch Market HQ / Tawa Supermarket · Buena Park, CA

  • Managed front-end and back-end configurations for the DTC eCommerce platform supporting 55+ locations across four regions.
  • Designed and implemented A/B testing frameworks for campaign optimization, increasing CTR by 40%.
  • Built and executed the 2024 digital campaign roadmap — ~4 themed campaigns monthly, driving 20% YoY online sales growth.
  • Leveraged Tableau, Google Sheets, Excel, Similarweb, and HubSpot for data analysis and reporting.
TableauHubSpotA/B TestingCampaign ManagementO2O
–

LEADS Program — Marketing

UC Irvine, Paul Merage School of Business · Irvine, CA

Planned and executed a structured social media content strategy, producing written and visual assets to drive program awareness and audience engagement.

Media PlanningCanvaSocial Media Marketing
–

Business Development

UC Irvine — Chinese Student Union · Irvine, CA

Developed and executed sponsorship growth strategies, driving revenue by strengthening existing partnerships and securing new sponsor relationships.

Partnership DevelopmentLead GenerationOutreach
Academic & Professional Work

Projects

Marketplace2026

On-Demand Grocery Pilot

99 Ranch Market · GTM

Led the 0 to 1 execution of a pilot program to launch on-demand grocery delivery with a major marketplace partner. Partnered with cross-functional teams to validate logistics, streamline pick-and-pack operations, and optimize the onboarding experience to capture new market opportunities.

0 to 1 successful launch of the on-demand grocery pilot, expanding the marketplace's delivery capabilities
Partnership ManagementPick & Pack OptimizationBehavioral Design
Marketplace2025

SNAP EBT Integration

99 Ranch Market · Payment

Led the end-to-end integration of SNAP EBT across major marketplace partners to capture untapped market demand and drive incremental revenue. Navigated complex government, technical, and financial pipelines.

22% higher basket size, more than 50% of SNAP orders from new customers
Marketplace OpsPayment RailCross-functional
Product2025

Video Commerce Integration — Retail Media & Conversion Lift

99 Ranch Market · Web & App

Led the integration of shoppable video and AI FAQ features onto PDPs and landing pages, introducing a new retail media channel while enhancing product discovery and customer engagement.

+24.5% repeat purchase rate · Featured brand saw up to 142% website sales uplift
0→1 LaunchRetail MediaAI / Search
Product2025

E-commerce DTC · Operations & Support

99 Ranch Market · Internal

Led an initiative to streamline the back-office workflow and improve operational efficiency for the e-commerce platform. Identified user pain points, optimized cross-departmental operations, and established standardized procedures to reduce manual labors and minimize errors.

Increasing operational efficiency by 40% through SOP/user manuals
Workflow OptimizationSOP DevelopmentQuality Assurance
Growth2025

Tips Feature Optimization — On-Time Delivery Lift

99 Ranch Market · Fulfillment

Identified driver pickup delays as the primary fulfillment bottleneck through funnel analysis, and introduced a tipping mechanism to influence driver/customer behavior and improve delivery performance.

75% lift in tipping penetration · 4.2pp reduction driver delivery overtime rate
Product ThinkingFunnel AnalysisBehavioral Design
Growth2023

CERA Marketing Research

UC Irvine · Academic

Conducted secondary market research and designed targeted surveys analyzed through Qualtrics XM (60+ responses) to develop actionable Go-To-Market (GTM) business strategies and inform a prospective product launch.

60+ survey responses gathered and analyzed to validate product-market fit
Qualtrics XMMarket ResearchSurvey Design
Personal2026

AI-Powered Prototyping & Development Workflow

Personal · Vibe-coding

Conducted hands-on experimentation with AI tools by building an unnamed personal project. Integrated Google Stitch and Claude Code to develop a high-fidelity user interface and production-ready code, accelerating the development lifecycle from concept to prototype.

A personal project that is currently in progress
Google StitchClaude Code/DesignCodex
Personal2022

Tabletop Game Prototype

Personal · College

Designed and prototyped an original digital board game with a full rulebook, custom tokens, and cards. Used to playtest mechanics before print — systems thinking applied off the clock.

Full rulebook · custom card & token system
Game DesignSystems ThinkingPrototyping
What I Bring

Skills

E-commerce & Product

  • Product Management
  • Agile / Scrum
  • A/B Testing
  • Shopify
  • O2O Commerce

Marketing & Platforms

  • HubSpot
  • Qualtrics XM
  • Similarweb
  • Canva
  • Social Media

Data & Analytics

  • Tableau
  • Google Sheets
  • Excel
  • Google Analytics 4
  • Salesforce

Creative Tools

  • Adobe Photoshop
  • Adobe Premiere Pro
  • Canva
  • DSLR Photography

Soft Skills

  • Stakeholder Management
  • Cross-functional Leadership
  • Strategic Thinking
  • Communication

Relevant Coursework

  • Business Data Management
  • Human Computer Interaction
  • Ubiquitous Computing
  • System Analysis & Design
Continuous Learning

Certifications

  • IBM — Product Management (Foundations & Stakeholder Collaboration)

  • IBM — Product Management (An Introduction)

  • Google — Foundations of Project Management

  • HackerRank — SQL (Intermediate)

  • Advanced Google Analytics

  • Udemy — Hands-On Tableau Training for Data Science

  • Udemy — Excel Essentials for the Real World

  • Internship Experience UK — Business, Operations & Marketing

  • Google Analytics for Beginners

Kind Words

Testimonials

Gary is a highly agile talent. He has exhibited an extraordinary capacity to master new concepts quickly, and his ability to juggle multiple tasks while still delivering quality results on time is exemplary.

Wallis Lien, E-commerce Manager (S&OP)

Direct Manager · 99 Ranch Market

Gary is one of the most exceptional young talents I've worked with in recent years — combining strong communication and project management skills with a highly disciplined, growth-oriented attitude.

James Ho, Senior Director of E-commerce

Skip Manager · 99 Ranch Market

He has a natural ability to spot opportunities that the rest of us walk right past. Gary can talk to engineers in the morning and align stakeholders in the afternoon — and somehow make both feel effortless.

Bingjie You, E-commerce Sales Specialist

Teammate · 99 Ranch Market

Beyond the 9-to-5

My BTC Portfolio (No, Not That One 😉)

When I say I'm invested in BTC, I don't mean Bitcoin — I mean my personal trio: Board games, Tennis, and Coffee. They keep me curious, balanced, and constantly leveling up outside of work.

Board Games
Thinking in Systems
Collected 20+ strategy titles that reward long-term thinking and adaptability. In college, I designed and prototyped my own digital board game with a full rulebook, tokens, and cards.
→ Current obsession — finding the perfect asymmetric game
Gary's board game collection spread across a table
Tennis
Data meets Discipline
Every match is a dataset. I track my tennis sessions the same way I track e-commerce metrics — analyzing patterns, looking for marginal gains, because improvement is a game of consistency.
→ 19 sessions in March 2026 · 25 hrs · 6,607 swings
Tennis court during one of Gary's practice sessions
Coffee
Precision with Creativity
From dialing in the perfect brew to practicing latte art, coffee is my daily blend of standardization and experimentation. Each cup is a tiny experiment in patience and precision.
→ Dark roast loyalist. Tried 30+ bean varieties and counting.
A latte art pour Gary made during his coffee practice
Board Games → Work
Roadmap prioritization, stakeholder alignment, long-game product thinking.
Tennis → Work
Iterative improvement, tracking metrics, consistency over time.
Coffee → Work
SOP design, crafted documentation, and doing the detail work with care.
Let's Connect

Get in Touch

I enjoy meeting new people and exploring opportunities in e-commerce, product management, and digital growth. I'd love to connect — whether you have a role in mind or just want to chat.

Languages: English Cantonese Mandarin
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